For the fifth consecutive year, Huggies^® and Walgreens are coming together in an effort to inspire local communities to help ensure families in need have access to clean diapers. One in three American families experience diaper need¹, which is the lack of enough supply of diapers to help keep a baby or toddler’s skin clean, dry and healthy. Diaper need is a public health issue that can result from poverty, unexpected life hardships, natural disasters, and so much more.


Now through August 31, Huggies and Walgreens will donate a day’s worth of diapers to the National Diaper Bank Network, up to one million diapers, for every pack of Huggies diapers purchased at Walgreens in store or at Walgreens.com as part of its HelpingHugs campaign.

Huggies and Walgreens are also joining forces with The Everymom to host the first-ever #HuggiesStrollerSelfie Challenge – a virtual, self-led stroller run/walk (or even drive!) to a Walgreens store. Simply sharing a selfie during an August diaper run to Walgreens using #HuggiesStrollerSelfie on Instagram and tagging @theeverymom and @huggies will trigger a $1 donation up to $5000 to the National Diaper Bank Network. That means more than 20,000 diapers and 3000 babies diapered! With 78% of Americans living within five miles of a Walgreens store, it only takes five miles to make a difference. This means diaper runs in August can make a big impact for vulnerable families across the country.


“We are excited and thankful to have Walgreens back us as a partner for the fifth year to help support families across America,” said Robert Raines, Vice President of Marketing for Huggies North America. “HelpingHugs is such an important program for Huggies as it allows us to raise awareness for diaper need and help families in need across the United States.”